If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. It was that low moment in her life when she stumbled upon yoga and her life completely changed. We get into deep, long, and annoying conversations about post-colonial hang ups. We were two recently married society girls and people sort of felt sorry for us because we worked. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Sana Safinaz is part of SSFR (PVT.) Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. SH: Getting there. Sana has 1 job listed on their profile. Tomorrow is my daughters 7th birthday and the first day of a fashion week. Men dont think they need to take of their skin but its just dirt and must be cleaned up! @thuglife No. Her salon is her second home and a safe zen place for her clients. View the profiles of people named Sana Hashwani. Just be confident and believe in yourself. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Honey, India need not copy you. Fashion fades, only style remains the same. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Your focus changes once you become a mother. Text Us @ 9095 (For Residents Of Pakistan Only). In fact every day there are moments of weakness. SH: Not at all. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Failure has come many times. SM: Retail is only as good as your team is. SH: And a very exciting one. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? If a customer buys one of our products from another store, there is no guarantee they will refund your money. "Our first ever show was a disaster; I remember Safinaz cried after it. ""One of the recipes for success is failure as well," Sana is honest to admit. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Its very involving and you have to be on top of your game. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. I have now decided that the answer to this problem is sleeping less! We design and run bridal entirely on our own. She is someone who values the lessons life has to teach. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. The next one I do, I will do with a gallery. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. So, you know, everything excites you.". Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. That is the scary bit! Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. The business of fashion has become tremendously exciting because its highly challenging. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. You need to keep focusing on taking it forward. Here one has to nurture and build teams which understand the brand. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. We have just entered the prt field and it is a tremendous challenge. Why are you asking a racist, I want to ask her?". Came straight home into quarantine as any responsible adult who has travelled abroad should do. She remembers how she and her partner could not even have imagined running a weekly magazine. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. They took the concept of designer lawn to another level. I am trying to progress to a newer place and learning new things. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. The clothes are beautiful. Hashwani took to Instagram to confirm that she had tested negative for the virus. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. A: What made you decide to go into retail? If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. We have invested heavily in our brand and we have to think where the brand will be when we are not there. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. That is the crux of the matter. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. But along with their sense of evolution, its also their attitude that has dictated their success. Women unnecessarily make themselves go through the guilt of not doing enough. Salina has also launched Salina Cosmetics which is an all organic beauty product range. However, the company was nationalised in 1973. I also do wall art, pen and ink drawings, and have also done a few low key shows. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Having said this, you have to be hands on if you want a successful business. The statement was published at Sana Safinaz's official Instagram handle. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. He authored his memoir 'Truth Always Prevails' in 2014. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. These are incredible achievements, and as mentors to the industry we need to focus on them. March 23, 2020 March 23, . Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. "Weve outgrown different phases. We started when the industry was at zero. Life before Sana Safinaz was good but Sana is thankful for being here. The . In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. As a woman you have more responsibility of raising your kids well even if the father is very involved. Due to her versatile nature she is well known among her fans across the country. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, She did not have a plan B for her career and the only option she had was to switch to commerce. A: After prt are you contemplating another big project? Being human, she obviously gets tired and drained out. Elitist, and Impractical and expensive for the average woman. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. By 1970s, it had become Pakistan's largest cotton trading company. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Retail is limitless and you have to keep adding something new. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. By the time her results came, she had gotten married and soon had a child. Sometimes you need to take a detour even when the goalpost is within your sight. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. While she loves her work, Sehrs Miracle Moment is her set of twins. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. News Desk. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 SM: No. She is one of the top make-up artists in town and it is not surprising why! Theyve broken the glass ceiling, to say the least. SH: Its the nature of the business. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Especially for girls in this misogynistic society. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Therefore, women must choose this field with caution. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. They are starting to believe in our brand. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. 30 (2019) Area served. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. She advises young women to be financially independent since its essential for personal growth. So the price is a key point.". SH: We will; with prt and lawn we have already done it. Running a business in Pakistan is a challenge in itself. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. In those days, if you worked, you were sad. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. I wouldnt have been here, giving this interview, if it wasnt for them.. Now its a new world, and hundreds of designs and motifs come off the internet. SM: Wherever there is a demand, there will be a supply. On this Wikipedia the language links are at the top of the page across from the article title. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Sana Hashwani. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. The bridals have excited us in the last two years and were changing things up. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . After that we decided that we are going to do lawn on our own. You cant make this work alone; its not possible. When I did it, that moment gave me power and courage. Her house, according to her, is a madhouse. Sadruddin Hashwani is a Pakistani entrepreneur. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. The three of us sit together and we trust Mohsin because of the youth factor. For feedback, email [email protected], For questions regarding subscription and timely delivery, please contact on the following numbers or visit Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. People come by word of mouth. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Shes a super woman and my wonder woman.. We did it purely out of choice. A: How did you start? We started retail, not knowing a thing about it. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. A: How do you escape this? But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. This is standard practice. In Pakistan, any business owner could actually run an IDP camp I think! Let me explain. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. The greatest challenge she faces is dealing with the issues of HR. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. quite shameful designs that 99% people in the country cannot wear, and cannot afford. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Working for them has been one of the best decisions I ever made.. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. Before, I would worry about the gender and looks of the baby. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. She has a basic skin regime that she follows daily. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. When I moved to New York, something about Pakistan kept calling me back. What is important for her is to strive for progress and not perfection. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. I am the face of bridal. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. We never think ahead of ourselves; we take one step a time. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. You can never rest with retail. [5][6] Your time is not necessarily your own and having the support of your family is imperative. But its not just their achievements which make them so inspirational, its their attitude. A: How much are you affected by the small players who copy your designs? Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. She doesnt use her phone much and takes a break from social media. But we know we have to be resilient and go for it. What part of your business excites you the most? For the best experience on our site, be sure to turn on Javascript in your browser. There was a point when we went into a lull. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. I had a lot of issues with the pregnancy. Somewhere between her studies, family, and career she lost sight of herself. However, she is quick in dealing with them. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. A large family; 4 siblings, very hands on parents and a lot of love that goes around. My work brings about so many positive changes in me. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. I am loving every bit of it at the moment, she says with contentment. A: So it is contained? For Sehr, financial independence is crucial. Whats with the fair stuff? Complexion should not matter. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . Her magazine is something that has shaped her life. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. SH: I dont know. More and more girls now want to do something of their own and put their education to use. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. SM: We are too young; just two and half years into it. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. "I flew into Karachi on Sunday from London. Correct me if I am wrong. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. Thats rare in the cut throat industry she operates in. Her strength and support is the reason behind the success of each and everyone in my family. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. We outgrew them. In our society a lot of women depend on their families for little things that provide them happiness. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. So, if I was racist, the impact is massive. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. The field comprised of only a handful of women at that time. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. I design lawn entirely on my own. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 She was much older and that allowed her to become calmer and wiser. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. A: But it was your time with Lakhany Mills that made your name. "And thats actually the reason why things have taken off. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. She strongly believes that whatever happens, happens for a reason. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. "Our first ever show was a disaster; I remember Safinaz cried after it. SM: You need to own the design. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. I have very problematic skin and taught myself to cover up. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. @F. Shah I guess they design for the niche, not for general public. We were just numb; we were just doing what we were doing. Wow, never heard that one before. She was in a relationship with the dancer and choreographer Melvin Louis. Sana and I have no knowledge of retail; we are learning day to day.
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